:max_bytes(150000):strip_icc()/GettyImages-2150318091-a984232667794df1addf9f7f5f33763b.jpg?w=1500&resize=1500,1000&ssl=1 "Marriott’s New Model Might Please Worth Vacationers—However Possibly Not the Standing-Obsessed")
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Key Takeaways
- Marriott’s latest model, StudioRes, is predicted to characteristic cheaper rooms, however will not supply loyalty members elite nights for stays.
- Members of Marriott’s Bonvoy loyalty program will earn 4 factors for each greenback spent on the “new-build, midscale prolonged keep” model, under the corporate’s norm.
- In keeping with Marriott’s web site, a StudioRes property can be opening in Fort Myers, Fla., in June, however shouldn’t be accessible for bookings but.
Marriott Worldwide’s (MAR) latest model is predicted to supply a few of its most cost-effective rooms. That ought to please some vacationers—although not those who obsess about standing.
Marriott tells potential visitors on the StudioRes model, its thirty second, to “unpack your luggage and get comfy.” One wrinkle: It will not supply loyalty members any elite nights for staying there, in contrast to with all its different manufacturers.
Though StudioRes, which the corporate calls “a new-build, midscale prolonged keep” model, is a part of Marriott’s Bonvoy loyalty program, “members don’t earn Elite Evening Credit (ENCs) for stays,” the chain says. ENCs assist Bonvoy members earn elite standing, which include rising advantages at every degree that may embody bonus factors, later checkouts, and room upgrades.
Some journey watchers have seen. “To see no elite nights in any respect for a Marriott model… huh?!?” wrote Ben Schlappig of journey website One Mile at a Time. “Like, not even 1 / 4 of an elite night time, or one tenth of an elite night time?!”
The corporate didn’t reply to Investopedia’s request for remark.
Bonvoy Members to Earn 4x Factors for StudioRes Stays, Beneath Marriott’s Norm
Bonvoy members will earn 4 factors, which could be spent to e-book free rooms, per $1 spent at StudioRes properties. Some travel-industry specialists have mentioned that that degree is under the corporate’s norm.
“Stays at most manufacturers earn at the least 5x factors, and stays at most full service manufacturers earn 10x factors,” Schlappig mentioned. “Bonvoy members will not earn elite bonuses on these 4x factors, so even elite members will not earn extra factors per greenback than that.”
In keeping with Marriott’s web site, a StudioRes property can be opening in Fort Myers, Fla., in June, however shouldn’t be accessible for bookings but. StudioRes “closed 2024 with 35 properties (4,037 complete rooms) within the pipeline, anticipating its first opening later this yr,” Marriott mentioned.
Bonvoy—a nod to the French phrase “bon voyage,” which implies “good journey,”—had almost 228 million members at year-end, the corporate mentioned in its fourth-quarter earnings report final month.
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