I’m so excited to introduce our new brand and web site right now! For greater than 35 years, we now have been the authoritative useful resource for the wants of low-income ladies. Within the evolution of our work, we’re serving extra ladies than ever earlier than with the important instruments and sources that permit them to construct safety and prosperity for themselves and their households. It’s this great progress that created the chance to refine our model positioning and the way we talk concerning the work we do.
Our new brand was impressed by the 4 ideas that you simply see right here:
- A flower, representing ladies
- The globe, representing our community and our attain world wide
- The coin, dropping in a handbag to represent the idea of saving
- A lady, feeling empowered
It’s all the time troublesome to let go of a visible id that has served you effectively for thus a few years. We see this as a pure transformation as you may see within the animation under:
We hope you see the vitality and optimism of our group in our new brand. On our web site, you’ll be capable to simply discover data on our product innovation, management packages, how one can get entangled, and way more. Please take a second and supply suggestions to us by sending us a Tweet at @WomensWorldBnkg.
Lastly, I’d wish to say a particular thanks to our model strategist David Boorstin and design agency Chermayeff & Geismar & Haviv for working with us on this initiative.
Get pleasure from!
