MrBeast’s Web Value—See How A lot the YouTuber Makes From His Companies

YouTube creator MrBeast—his actual identify is Jimmy Donaldson—has made tens of millions of {dollars} from his profession as a content material creator. Identified for stunts like spending 24 hours underwater or every week in a cave, Donaldson is the most-followed creator on this planet, in response to Forbes, with greater than 500 million followers throughout his social media platforms.

Donaldson has an estimated internet value of $1 billion, in response to an estimate by Celeb Web Value. Donaldson has his personal manufacturing firm, a streaming partnership with Amazon, a snack model, a clothes line, and extra.

This is how MrBeast constructed his wealth.

Content material Creation

Donaldson earned an estimated $85 million between June 2023 and June 2024 from his content material and companies, in response to Forbes. In a February 2024 interview with Time, Donaldson mentioned every video makes “a pair million” every in advert income and model offers. Manufacturers pay between $2.5 million to $3 million simply to get a shoutout from MrBeast, Marc Hustvedt, who manages Donaldson’s YouTube enterprise, advised Time.

Donaldson additionally advised Time that the whole lot he earns—about $600 million to $700 million a yr—he reinvests again into his content material. “I’ve reinvested the whole lot to the purpose of—you might declare—stupidity, simply believing that we’d succeed,” he mentioned. “And it is labored out.”

The 26-year-old creator has 371 million subscribers on his YouTube channel, “MrBeast.” Donaldson’s content material earned almost 9 billion views in 2024 and landed him the No. 1 spot on Forbes’ Prime Creators 2024 record.

Donaldson has pulled off excessive stunts on YouTube like being buried alive for every week, spending every week in solitary confinement, surviving 24 hours in ice, and extra. He additionally creates content material the place he pays different folks to sort out challenges for cash, corresponding to spending 100 days in a circle to win $500,000 or spending 100 days in a nuclear bunker with a stranger for $500,000.

Donaldson has one other channel, “Beast Philanthropy,” the place 100% of the revenue from advert income, sponsorships, and merchandise gross sales goes to charity. It options movies corresponding to giving out $30 million value of meals, adopting 100 canines, and gifting away $1 million value of toys.

Amazon Partnership and Actuality Present

Donaldson additionally hosts a actuality competitors collection referred to as “Beast Video games” for Amazon’s Prime Video. The cope with Amazon was valued at near $100 million, in response to Puck and Selection.

The collection featured 1,000 contestants competing in challenges just like Donaldson’s YouTube movies, for an opportunity at a $5 million money prize. The present acquired 50 million views in simply 25 days, and was Amazon’s second-largest collection debut in 2024, in response to Quick Firm. The winner of the competitors was a father of two who gained $10 million—the most important prize for a actuality competitors ever, per Individuals.

In September, 5 unidentified contestants on “Beast Video games” filed a lawsuit towards Donaldson and Amazon for mistreatment and neglect, sexual harassment, hostile working situations, and extra, in response to Selection.

Companies

Donaldson’s different companies embody a snack firm, Feastables, and a line of MrBeast merchandise. He additionally had a digital burger chain that partnered with eating places across the nation. Nevertheless, Donaldson stepped away from the burger chain in 2023 amid authorized struggles with the model’s companion, Digital Eating Ideas.

His snack model, Feastables, was anticipated to herald about $500 million in income in 2024, in response to Donaldson’s interview with Time. The snacks are offered on-line by Amazon and at main retailers corresponding to Goal, Walmart, Safeway, and 7-Eleven.